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        2. 如何写一份符合雇主需求的简历

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          • 来源:自己学好网

          想知道怎样更容易受潜在老板青睐  ?通过购置念头来为你说说:当你为引起购置欲望所支付的起劲是具有说服力的 ,那么你的购置者(未来的雇主)就会希望“拥有”这件产物(你的事情绩效)  。


          Desire is created when you:
          欲望发生于你这么做的时间:
          Show why the employer needs you.
          展示雇主需要你的缘故原由 。
          Show how you can satisfy the need.
          展示你怎样知足雇主的需求  。
          Prove your superiority in fulfilling the need.
          证实自己在实现这一需求的优越性  。
          When your effort to create desire is persuasive, the buyer (your boss-to-be) will want to “own” the product (your services).
          当你为引起购置欲望所支付的起劲是具有说服力的  ,那么你的购置者(未来的雇主)就会希望“拥有”这件产物(你的服务)  。

          Why You Buy
          购置的理由
          Your decision to buy a product is driven by different needs and wants, such as the following:
          你所购置产物的欲望受到差别的需求与愿望所驱动  ,好比下面这些:
          Prestige
          产物的信誉
          Security
          宁静
          Convenience
          便捷度
          Comfort
          恬静性
          Fun
          意见意义性
          Health
          康健
          Greed
          期待值
          Guilt
          负罪感
          Vanity
          虚荣心

          Why Employers Buy
          雇主购置产物的理由
          Employers also have motivations to “buy.” Among them are the following:
          雇主购置产物也有他们的念头  ,其中有下面这些:
          Make money.
          赚钱  。
          Save money.
          省钱  。
          Save time.
          节约时间  。
          Make work easier.
          节约功夫  。
          Solve a specific problem.
          解决某一特定的问题 。
          Be more competitive.
          使公司更具有竞争力  。
          Build relationships/an image.
          建设联系或形象 。
          Expand business.
          拓展营业  。
          Attract new customers.
          吸引新主顾 。
          Retain existing customers.
          维系现有主顾 。
          Finding your boss-to-be’s “buying motivators” might take some digging. Research the Internet, industry publications, company newsletters, and annual reports. Call friends in the industry. Network online. Interview company employees, customers, or competitors. In short, develop a list of specific needs and interests the company has; then address those needs in your résumé or cover letter. When researching, categorize your findings according to these TOP issues:
          想要相识未来的老板的“购置念头”也许得深入挖掘一下了  。你可以搜索网络  ,浏览行业出书物  ,公司简报以及年度陈诉  。你也可以给业内的朋侪致电  ,在网上建设人脉  ,与公司的职员  ,主顾或竞争者晤面攀谈  。简而言之  ,你得拟出一张该公司特定的需求与意愿列表  ,然后在你的简历或求职信中提及这些需求  。当你在浏览这些资讯的时间 ,请凭据以下这些主要指标把信息分门别类:
          Trends—the company’s five-year financial trends, strategic direction, and industry trends
          趋势——此家公司5年的金融趋势 ,计谋偏向和行业趋势  。
          Opportunities—new ideas on the drawing board and company priorities
          机缘——绘图板和公司主要项目中的新理念  。
          Problems/Projects—competition or challenges that are keeping the organization from being as productive or profitable as possible—projects the company needs help implementing.
          问题/项目——那些阻碍公司机构生产力生长或盈利的竞争与挑战  ,以及公司里需要资助实验的项目  。
          Example:例子:

          Addressing Buying Motivators Worked for Mario
          来看看购置念头对Mario的作用有多大
          Mario heard that DataSafe Company was growing by leaps and bounds. The company specialized in data security and disaster recovery. He’d read about the company in the Business section of the newspaper. (This is a great source of job leads.) A star salesman, Mario wanted to be part of the action with this local company that had made Fortune’s list of fastest-growing companies.
          Mario听闻DataSafe公司正在跨越式生长中 。该公司专营数据宁静与数据灾难回复营业  。他早已在报纸的商业版面得知这家公司的情形了 。(这是很好的找到事情时机的泉源 。)作为一名明星销售员 ,Mario希望成为这家本土公司跻身财富快速生长公司列表行动中的一份子  。
          Mario made three calls: one to an employee in the company, one to a customer, and one to a competitor of the company. Asking a few pointed questions, he found out what the hot buttons were for DataSafe: territory expansion and product launches. Although he had extensive experience in both areas, his résumé didn’t show it. The following section shows how rewriting just a few of his accomplishments homed in on his boss-to-be’s needs.
          Mario划分给他们打了三通电话:公司员工  ,客户和该公司的竞争者  。通过提出一些特定的问题 ,Mario发现DataSafe公司的当前要务在于:行业国界扩张与产物公布  。只管他在这两个领域里都拥有富厚的履历  ,可是他的简历并不能突显他的优势  。下面两张图  ,显示了Mario通过仅仅修改他的几个小我私家成就来迎合潜在雇主的真正需求  。

          Notice how Mario introduces his accomplishments with words that specifically address his target company’s needs. He also uses check boxes instead of more traditional bullets. They give the reader the subconscious impression that “yes, this candidate has everything I need.”
          请注意Mario是怎样使用语言明确地通过展示公司需求来先容小我私家成就的  。同时他也使用了方框打钩的小图标而不是传统的项目符号  。这样能给阅读简历的人有这样一个潜意识印象:“没错  ,这位求职者切合所有的要求  。”
          文中从“雇主需求”出发 ,就把一份公共通俗的简历革新成了有用的  ,能切合雇主需求的简历  。通过这样的简历变身  ,一定能在众多简历中脱颖而出  ,给招聘者留下深刻印象 。

          本文节选自《Resume Magic》简历魔术(共609页)中从种种角度联合富厚例子  ,让简历变得不普通  ,像施了邪术一样平常  ,夺人眼球  。